Averages Aren’t Benchmarks

Averages make very poor benchmarks.

I get it. You want to know what typical acquisition, activation, and referral rates look like. You want this information as a signpost to evaluate your own product’s performance.

But there are two huge problems with comparing your product to the average:

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Quantifying User Adoption

The team over at Mixpanel wrote a wonderful article on measuring user adoption.

In the article, Mixpanel defines adoption as the process by which new users become acclimated to a product or service and decide to keep using it.

They suggest that user adoption conforms to this formula:

Adoption = Value / Effort

I think this is a solid start. If users see value in your product, they’re likely to use it as long as the effort of doing so isn’t too high. Too much time, too high a price, or too much confusion will sour the experience and decrease adoption.

But I’d like to suggest a few more nuanced measurements that build on this idea.

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The Top Prototyping Tools of 2019

Prototyping is a key job for ux engineers and product designers. But with an endless list of prototyping tools to choose from, it can sometimes be hard to know where to start.

This post compares the top prototyping tools of 2019.

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Sketch Prototyping in Just 5 Minutes

Many designers overlook one of the best features of Sketch: prototyping.

Prototyping in Sketch is a quick, in-app alternative to tools like InVision, Marvel, and Adobe XD. And if you already own Sketch, it’s free.

Here’s a quick guide to building your first Sketch prototype in just 5 minutes.

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Product Analytics: The Ultimate Guide

Product Analytics can help you acquire more users, keep them longer, and increase revenue.

This guide shows you how.

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How to Create the Perfect UX Engineer Portfolio

UX Engineers are part designer, part front-end developer. So if you want to become a UX engineer, your portfolio needs to demonstrate that you can do both jobs competently.

In this post, you’ll learn exactly how to create a portfolio that will impress employers so you can land that dream job at a top tech company.

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3 Fantastic Growth Hacking Course Options

Are you looking for a good Growth Hacking course? Here are 3 fantastic options to help you get started:

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3 Fantastic JavaScript Class Options

Are you looking for a good JavaScript class?

Here are 3 fantastic options:

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UX Engineer Jobs: Where to Find a Great Job

If you’re wondering where to find good UX engineer jobs, you’ve come to the right place.

Here are 3 fantastic sources:

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How to Become a UX Engineer

Wondering how to become a UX engineer?

UX engineering is one of the best-paying jobs in tech. It’s also one of the most exciting. You get to help define the product vision, design and implement prototypes, and help drive growth for your company.

But before you can get a ux developer job, you need to master these 3 skills:

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