Product Analytics can help you acquire more users, keep them longer, and increase revenue.
This guide shows you how.Read More »
Averages make very poor benchmarks.
I get it. You want to know what typical acquisition, activation, and referral rates look like. You want this information as a signpost to evaluate your own product’s performance.
But there are two huge problems with comparing your product to the average:Read More »
The team over at Mixpanel wrote a wonderful article on measuring user adoption.
In the article, Mixpanel defines adoption as the process by which new users become acclimated to a product or service and decide to keep using it.
They suggest that user adoption conforms to this formula:
Adoption = Value / Effort
I think this is a solid start. If users see value in your product, they’re likely to use it as long as the effort of doing so isn’t too high. Too much time, too high a price, or too much confusion will sour the experience and decrease adoption.
But I’d like to suggest a few more nuanced measurements that build on this idea.Read More »
Many designers overlook one of the best features of Sketch: prototyping.
Prototyping in Sketch is a quick, in-app alternative to tools like InVision, Marvel, and Adobe XD. And if you already own Sketch, it’s free.
Here’s a quick guide to building your first Sketch prototype in just 5 minutes.Read More »
UX Engineers are part designer, part front-end developer. So if you want to become a UX engineer, your portfolio needs to demonstrate that you can do both jobs competently.
In this post, you’ll learn exactly how to create a portfolio that will impress employers so you can land that dream job at a top tech company.Read More »
Wondering how to become a UX engineer?
UX engineering is one of the best-paying jobs in tech. It’s also one of the most exciting. You get to help define the product vision, design and implement prototypes, and help drive growth for your company.
But before you can get a ux developer job, you need to master these 3 skills:Read More »