How to Use Dwell Time to Unlock Better Conversion Rates

Note: this is an excerpt from a new article I wrote about Dwell Time for Speckyboy. See the full article here.

Over the past few years, landing page design has become an industry in its own right, complete with an abundance of tools, courses, templates, and “hacks” for getting it right.

With bottom lines hanging in the balance, savvy designers and marketers keep a watchful eye on conversion rates. But even the best landing pages typically convert less than 40% of visitors. With so much riding on conversion rates, you’d think analytics tools would do a better job helping designers improve landing page performance. Yet, out of the box, tools like Google Analytics are completely inadequate for understanding why pages are converting poorly.

Bounce rates and demographic data tell us almost nothing about what a user is actually doing when they visit your landing page. Instead, we need real, actionable insights.

Dwell time—the amount of time a user spends on your page—is the key to unlocking this information and increasing your conversion rates.

Read the rest of this article on Speckyboy.

How to Stay Motivated When Things Get Hard

The last week of January is just about the time when all those New Year’s resolutions start to get really challenging.

The cheer of the holidays has worn off, the days are cold and dark and short, and it’s difficult not to feel well and truly exhausted.

Those new behaviors aren’t quite habits yet, and the motivation we felt for doing them in the first place can start to wane.

So how do we keep our motivation up? Here are 5 ways to maintain motivation when things get hard.

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3 Tips for Hacking User Acquisition in Any Business

Last week, a colleague asked me how I think about brainstorming new user acquisition strategies.

While the answer depends significantly on the context of the business at hand, there are a few universals that apply to nearly every situation.

Here are 3 tips for brainstorming a new user acquisition strategy in any business.

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5 Reasons Why Growth Hacking is Even More Important in 2018

Around late December and early January, I like to reflect on some of the big lessons of the past year.

One of the things that’s stood out to me most over the past few weeks is that growth hacking will be even more important in 2018 than it was in 2017.

Why? Here are 5 reasons you should add growth hacking to your marketing mix—or increase your efforts—this year.

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The Middle Road

One of my all time favorite movies is Rounders.

Rounders is the story of two broke card sharks—played by Matt Damon and Ed Norton—faced with the daunting task of paying off a large debt to some Russian gangsters in just 5 days. If they fail, the gangsters will (of course) kill them.

It’s a fun 90s classic that still holds up well 20 years later.

But it’s also a fantastic metaphor for what’s happening in the world of tech startups today.

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