Option overload is the enemy of decision-making.
So much so that many users will behave in ways that actively undermine their own self-interests if it means they can avoid choosing between unclear options.Read More »
In its infancy, a startup is a delicate thing.
People won’t rush to your door or shower you with praise. In fact, most won’t even take the time to shower you with criticism, even when your product sorely deserves it.
VCs, founders, and startup luminaries all seem to agree that before Product-Market fit, startups take grit to keep going.
But what is grit?Read More »
Averages make very poor benchmarks.
I get it. You want to know what typical acquisition, activation, and referral rates look like. You want this information as a signpost to evaluate your own product’s performance.
But there are two huge problems with comparing your product to the average:Read More »
Many companies (and government agencies) assign customers ID numbers.
This is completely reasonable. At certain scale, when correctly ascertaining identity is vital, a unique identifier is a basic requirement.
But most companies don’t even try to make the user experience around ID numbers easy.Read More »