Option overload is the enemy of decision-making.
So much so that many users will behave in ways that actively undermine their own self-interests if it means they can avoid choosing between unclear options.Read More »
Many companies (and government agencies) assign customers ID numbers.
This is completely reasonable. At certain scale, when correctly ascertaining identity is vital, a unique identifier is a basic requirement.
But most companies don’t even try to make the user experience around ID numbers easy.Read More »
Many designers overlook one of the best features of Sketch: prototyping.
Prototyping in Sketch is a quick, in-app alternative to tools like InVision, Marvel, and Adobe XD. And if you already own Sketch, it’s free.
Here’s a quick guide to building your first Sketch prototype in just 5 minutes.Read More »
I often see new product designers make the mistake of placing undue emphasis on demographics.
“This product is is for millenials.”
The problem this creates is that it inherently makes discussions vague. Demographic groups are rarely useful in product discussions because members of demographic groups rarely move as blocks.Read More »