Decision Fatigue


Many design thinkers have written about decision fatigue.

The more choices a user needs to make, they argue, the less likely they are to complete a task.

Often, this is true. Users find endless choices without clear differences overwhelming.

But sometimes, many little decisions are far easier than one big one. It’s often easier to dip your toe in than it is to agree to commit. Progressive disclosure is a strong pattern for new relationships (both with new apps and new people).

Designers are always well served by considering the cognitive load their apps create for their users, particularly around key interactions.

Is it easy to make key decisions in your app? Or do users really have to think about it?