The team over at Mixpanel wrote a wonderful article on measuring user adoption.
In the article, Mixpanel defines adoption as the process by which new users become acclimated to a product or service and decide to keep using it.
They suggest that user adoption conforms to this formula:
Adoption = Value / Effort
I think this is a solid start. If users see value in your product, they’re likely to use it as long as the effort of doing so isn’t too high. Too much time, too high a price, or too much confusion will sour the experience and decrease adoption.
But I’d like to suggest a few more nuanced measurements that build on this idea.
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