If you prefer trees for shade, that means you’re not buying umbrellas, lean-tos, or other shade-providing options.
Your use, together with everyone else’s in aggregate, is market behavior. Your experience with the products you use drives your decision to keep using them, modify them, or replace them with something that works better.
As UX designers, our work is to ensure that users have the absolute best possible experiences with our products, from the initial purchase to every repeated use. These experiences are the most meaningful driver of the success of a product. If users don’t like it, they won’t keep using it.
Everything else is just hype.