I don’t want a bendable phone. I don’t care about the next generation of wearables. And I definitely don’t need the vast majority of Internet of Things products.
The sad reality is that most products don’t solve a problem, even a tiny one for a small group. They’re just more landfill.
Even in the world of User Centered Design, Lean Product Thinking, and more user data than you can shake a stick at, most companies seem hell-bent on creating useless products nobody’s asking for.
If your job is focused on squeezing that last iota of value out of ambivalent customers, maybe it’s time to leave and tackle something bigger. People are begging for solutions to big problems like these:
- High-quality, aesthetic housing that everyone can afford
- Paradigm-shifting replacements for major utilities like fuel, food, water, and internet
- Transparent, affordable alternatives to traditional health-insurance
- High-quality replacements for Universities (yes, we can do better than bootcamps)
- High-trust solution to evaluating the quality/fit of existing products and services