As Seth Godin notes, extraordinary benefits go to those seen as part of the Top 5% of their fields.
This is as true in UX as it is anywhere else. Perhaps more important, the top UX designers have an outsized impact on the industry and the world at large.
But what do the top UX designers do differently?
Yesterday, I asked some of my favorite designers, and the discussion snowballed:
Alright, #UX peeps… what things do the Top 5% of UX Designers do that the bottom 95% don’t?
cc @jlinowski @jma245 @cluxmoore
— Tim Noetzel (@timnoetzel) January 10, 2019
Here are some of my favorite answers:
Understanding how design contributes to the bottom line.
Ensuring customer/user needs are part of the business metrics and work prioritization.— Coryndon Luxmoore (@cluxmoore) January 10, 2019
1/ Asks open yet targeted questions
2/ Frames the problem in context
3/ Expands their horizon
4/ Understand they are not the user & empathizes with the user (see #1)
5/ Calls out their biases (see #1)
6/ Does it all with as little ego as possible— C Todd Lombardo (@iamctodd) January 10, 2019