Useless Data

Analytics Design

If your product’s reporting doesn’t give users actionable data, it might as well not be there.

“What will they do with this information?” is probably the only relevant question when designing a new report.

If the answer starts and stops with read the report, you’re doing it wrong.

Users don’t want data. They want insights. Users don’t need reports. They need answers.

Take a look at your product’s reporting and ask yourself if you could actually improve your performance based solely on the metrics it provides, a testable hypothesis, and some elbow grease.

If not, it’s time to redesign the report.