Startups & Tech

Most shortcuts are more trouble than they’re worth.

When you’re stuck in an Uber with a driver using Waze, zipping in and out of side streets to save a minute here and a minute there, you’re liable to get there slower than you would have otherwise.

It might seem faster, and occasionally it actually is, but most of the time you hit more lights, more stop signs, and more traffic.

When your business takes shortcuts, the same thing happens.

Stretch the truth with a customer here, underwhelm with your product launch there, and pretty soon your customers begin to question whether they really want to do business with you.

Be sure your shortcuts are actually shorter.