Startups & Tech

Friction gets a bad wrap in the business world.

We seek to reduce friction in our funnels, and minimize friction in our interactions with teammates.

But when you’re building something new, sometimes embracing friction is key.

One of the things I love about the team at GetHuman is our willingness to have tough conversations. It’s not always particularly pleasant, but discussing disagreements about strategy, tactics, or process is always far more productive than trying to be polite.

Brand this as radical candor, a willingness to check your own assumptions, or something else, the result is the same. By embracing friction and having hard conversations, you’ll improve your team’s understanding of what’s working and what’s not.