Projects that seem quick and easy rarely are.
This is because we forget all kinds of things when we estimate:Read More »
Averages make very poor benchmarks.
I get it. You want to know what typical acquisition, activation, and referral rates look like. You want this information as a signpost to evaluate your own product’s performance.
But there are two huge problems with comparing your product to the average:Read More »
Many companies (and government agencies) assign customers ID numbers.
This is completely reasonable. At certain scale, when correctly ascertaining identity is vital, a unique identifier is a basic requirement.
But most companies don’t even try to make the user experience around ID numbers easy.Read More »
In my experience, startups over rely on agencies.
Don’t get me wrong—agencies can be fantastic for one-off, timeboxed work. Projects like designing the company logo or building a one-off tool are great fits for agencies. They’re discrete pieces of work with a clear start and end. While they may be important, they probably won’t make or break the company.
But too often startups rely on agencies for their most important work.Read More »
James Clear has an excellent article on what he calls the 3 Stages of Failure.
In it, he differentiates between tactical failures, strategic failures, and failures of vision:
Stage 1 is a Failure of Tactics. These are HOW mistakes. They occur when you fail to build robust systems, forget to measure carefully, and get lazy with the details. A Failure of Tactics is a failure to execute on a good plan and a clear vision.
Stage 2 is a Failure of Strategy. These are WHAT mistakes. They occur when you follow a strategy that fails to deliver the results you want. You can know why you do the things you do and you can know how to do the work, but still choose the wrong what to make it happen.
Stage 3 is a Failure of Vision. These are WHY mistakes. They occur when you don’t set a clear direction for yourself, follow a vision that doesn’t fulfill you, or otherwise fail to understand why you do the things you do.
Highlighting this nuance is incredibly insightful. Knowing what’s holding you back is the first step to moving forward.
But I think Clear is missing a stage of failure here: Failures of Circumstance.Read More »